A Clairvoyant Instagram Video Gave a Glimpse Into the Future

BMW's Super Bowl commercial focused on big ideas that take a little getting used to. Whether the internet back in 1994 or the idea of electric vehicles. To support the concept, we created this interactive Instagram video. Users could tap to pause the video, getting a new prediction each time. But, of course, Instagram changed its functionality soon after we launched and no longer allowed users to pause videos. So much for predicting the future.