An Icon From the ‘70s is Reborn

 
 

The first-ever 2 Series was inspired by the legendary 1970s BMW 2002. The campaign launched with TV and print highlighting the car's legendary heritage.

 
 

 Print

 

Direct Mail

DM Art Director: Nick Vidovich
DM Copywriter: Leah Alfonso

Previous
Previous

Content: BMW Electric Future

Next
Next

TV: BMW The Road Home