BMW Initiated a New Member into the Family

 
 

The BMW M4 received its initiation with the help of 37 brave BMW owners who volunteered their cherished automotive babies to be in a one-of-a-kind race course. No Ms were harmed during the making of this ad.

 

Art Director: Katie Willmann
Copywriter: Amy Lieberthal

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Campaign: Peloton Tread

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Content: BMW Electric Future