We Turned Instagram Into an Automotive Showroom

 
 

To commemorate the 30th anniversary of the BMW M5, we sold the Anniversary Edition using a platform that didn't even exist 30 years ago. Over five days, we revealed the phone number for buyers to reserve their piece of history. It sold out in less than a minute.

 
 
dealership_0000_Layer Comp 3.jpg
dealership_0001_Layer Comp 1.jpg
 
 

To celebrate the history of the iconic M5, each image juxtaposed a previous model with the new Anniversary Edition.

 
 
dealership_0003_Layer Comp 4.jpg
dealership_0004_Layer Comp 5.jpg
Previous

TV: BMW Overprotective
Next

Process