An Email Redesign for BMW

Using data from their half million subscribers, I led the redesign of BMW’s emails to increase click rates and overall effectiveness. We started with a visual refresh that maximized the targets’ statistically high bandwidth to deliver impactful imagery. We then focused on content, updating the various email streams to engage the audience better.

Owner Exclusive

This email stream for new BMW owners brought them into the family with three messages, owner perks, brand love, and enjoying the drive.

BMW M Experience

For prospects that expressed interest in BMW’s high-performance division, we educated and entertained with motorsport related content.