A Sampling of Digital Experiences for BMW
While working with BMW, I led a collaborative team of Designers and Copywriters, closely working with the UX and Development teams. Together, we crafted captivating experiential websites for new vehicle launches, facilitated daily content updates, and executed a comprehensive redesign of BMW’s mobile user experience.
Mobile Website Redesign
Amid the widespread adoption of smartphones, we conceptualized a dedicated mobile website to enhance user experiences. With the essence of a stand-alone app, BMW's mobile site maximized swipe gestures and animations, elevating visitor engagement to new heights.
BMW M PowerSource
A monumental display of motorsport-inspired engineering, boasting an astounding 270 million pixels. This online showcase is the most comprehensive digital experience available for BMW M. Crafted with an editorial-style layout, the interactive features enable users to seamlessly zoom in, zoom out, and effortlessly pan through the content wall.
