Silver - One Show Interactive
Finalist - One Show Automobile Advertising of the Year

A Child’s Dream Ride

After spotting a story on an automotive blog about a young child named Eli's dream car, we got to work designing the "BMW 4219 Eli". The kid was dreaming big with 42 wheels and 19 engines, but Art Director Adam Augustine's design nailed it. Besides sharing the image online and attracting positive attention, we sent a framed print directly to BMW's youngest fan.